Don't get me wrong. The company's new flagship smartphone has plenty of innovations, including water resistance, a heart rate sensor and a fingerprint reader to bypass security passcodes. The screen measures 5.1 inches diagonally, which is slightly larger than its predecessor's 5 inches and much bigger than the iPhone's 4 inches. The S5's camera is capable of taking 16 megapixel images, an improvement from 13 megapixels in last year's Galaxy S4 (Review I Pictures).
What's most notable, though, is Samsung's decision to focus on features people might actually want. Some of the S4's features - such as automatic scrolling of content when you tilt your phone or head - came across as clutter or gimmicks that often didn't work as advertised.
Samsung also simplified the phone's interface. Like other Android phones, the Galaxy S5 is still more complex to use than Apple's iPhone, but the flip side is you get many more ways to customize it, including the ability to unlock a phone by drawing a pattern on the screen rather than using a passcode. In the S5, Samsung plays down or removes many of the S4's less useful features, while rearranging the settings and layouts to make things easier to find.