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2.3.14

Tim Cook: Apple TV did over $1B in 2013 revenue


While the iPhone and iPad have come to dominate Apple's business, the television has often been relegated to an afterthought for the company. So much for Apple TV being just a hobby, said Chief Executive Tim Cook.
"That hobby was over a billion dollars of revenue last year," Cook said during the company's annual meeting with shareholders here. "It's a little hard to call it a hobby anymore."
The billion-dollar figure includes content sales conducted by Apple on the platform -- like movies and TV shows -- and not just hardware sales of its set-top box. At Friday's meeting, Cook did not specify the breakdown between the two revenue streams.
Still, the milestone means the product is getting attention from consumers. A little over a year ago, Cook announced that in the first quarter of the 2013 fiscal year, the company sold more than 2 million Apple TVs, up from 1.4 million a year before. (Although it's worth noting that Apple's first quarter includes results from the holiday shopping season.)
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