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Smartwatches: Casio’s plan to take on Samsung, Apple

Clunky? Perhaps. Geeky? Absolutely. But for three decades Casio Computer's G-Shock line of digital watches has dominated a small, yet lucrative, market.

The geeky-watch niche is drawing interest from some of the biggest names in technology. Appletrademarked 'iWatch' in several countries this year, which has fueled speculation that it is working on a wristwatch that would link with a smartphone.
Samsung Electronics is expected to unveil a watch in early September that can make phone calls, play video games and send emails. Last month, Sony revamped its Smartwatch , which communicates with smartphones and lets users play games or check Facebook by tapping their wrists.
"Suddenly, everyone's discovered the wrist," Kazuo Kashio, Casio's 84-year-old chief executive, said. "We've known for a long time it's prime real estate. We're prepared." The spike in interest in wearable computing devices is shaking up the digital watch industry, catapulting a sleepy business to the cutting edge of personal technology.


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