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30.9.13

Asian apps WeChat, Line move to conquer Europe

Move aside Facebook and Skype. Asian social networks, already hugely popular on their continent, have set their sights on Europe where they could prove stiff competition for their US rivals.
China's WeChat and Japan's Line, which let users make free calls, send instant messages and post funny short videos and photos, take attributes from Facebook, Skype and messaging application WhatsApp and roll them all together.
This week, Line executives travelled to France and Italy for a public relations offensive aimed at raising awareness of the mobile app, which already counts some 230 million users around the world including 47 million in Japan alone.

The social network has already taken root in other parts of Europe. In Spain, for instance, Line has forged heavyweight partnerships with football clubs FC Barcelona and Real Madrid, brands such as Coca-Cola or tennis star Rafael Nadal.

FC Barcelona, for instance, has a home page on the app where it posts photos that has already drawn more than 8.2 million friends.
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