Apple iPhone 5C at $99 for 16GB model

Apple's latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be "the gold standard of smartphones."
Apple unveiled the latest iPhone models during an event at its Cupertino, Calif., headquarters. The move comes as rival phones from Samsung and other manufacturers are challenging Apple in the competitive smartphone market.
The iPhone 5C will be available in five colors - green, blue, yellow, pink and white. CEO Tim Cook calls the 5C "more fun and colorful" than any other iPhone. The 5C has a 4-inch Retina display and is powered by Apple's A6 chip. It also has an 8 megapixel camera, live photo filters and a rear cover that lights up.

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