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Apple Inc. Has Lost Its Lead, but It Still Sets the Scene in the Tablet Market

Google (NASDAQ:GOOG) Android-based devices now dominates the segment, with 62.6% share of the market in the second quarter of 2013, compared to just 38% of the market in the same period last year, new data from International Data Corporation (IDC) shows. However, Apple (NASDAQ:AAPL) still calls the shots, even though its market share declined rapidly to 32.5% from 60.3%, according to IDC (or to 42.7% from 71.2%, according to Canalys).

Growth in the worldwide tablet market slowed in the second quarter of 2013, with volume down 9.7% from the first quarter but still up 59.6% year-to-year. Consumers are waiting for the new iPad to arrive, IDC says.

"A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors," said Tom Mainelli, Research Director, Tablets at IDC.
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