First, design. A single company, known for its obsession over details, produces both the hardware and the software. The result is a single, coherently designed whole.
Second, superior components. As the world's largest tech company, Apple can call the shots with its part suppliers. It can often incorporate new technologies - scratch-resistant Gorilla glass, say, or the supersharp Retina screen - before its rivals can.
Third, compatibility. The iPhone's ubiquity has led to a universe of accessories that fit it. Walk into a hotel room, and there's probably an iPhone connector built into the alarm clock.
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