If Google has its way, you won’t need to type “Google.com” any more to do your searches. You can simply access the search engine at “.Google.”Google’s bid for “.Google” as an Internet suffix is among about 2,000 proposals submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. Google Inc also wants to add “.YouTube” and “.lol” — the digital shorthand for “laugh out loud.” Others want approval for “.doctor,” ”.music” and “.bank.”
If approved, the new suffixes would rival “.com” and about 300 others now in use. Companies would be able to create separate websites and separate addresses for each of their products and brands, for instance, even as they keep their existing “.com” name. One day, you might go to “comedy.YouTube” rather than “YouTube.com/comedy.”
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