Suppose you have developed a very nice website which is informative, beautiful and user friendly, in short worth visiting and spending time on. But surprisingly this is not enough to attract visitors to it because there already are many of such sites. Thus its necessary that search engine spiders like your site before it gets in front of tons of visitors interested in what you sell or talk about.
Well this is not any easy task to optimize your site that way because search engine algorithms are constantly changing and online competition is constantly increasing! There has to be strategic approach of search engine optimization, which begins with directory submission. Yes, because directories are created for the only reason of giving away free backlinks. So the base of your link building is built with it and is extremely useful for new sites.
What is directory submission?
The web directories are in fact the places where different links are categorized according to the niche they belong so that those will be easily recognized by search engine spiders as well as human visitors. Thus its needles to say that these are the frequently visited places for search engine bots.
Choosing directories: There are thousands of web directories available out there. It's not advisable to submit in each and every one of those. Here are some guidelines,
Free or Paid: If you want a permanent and guaranteed listing then consider spending bucks on paid directories. For free directories, listing depends completely on the directory owner and pending backlog.
Page rank: Its well known trend that good pagerank denotes popular and quality site, so consider submitting your site to all the high PR directories first.
General or Specific: Though most of the directories are general, few of them are niche specific. No doubt, listing in topic related directory counts better than that in general but one has to submit to both the kinds. It will increase your site's visibility in various places.
Different Approaches for Directory Submission:
There are different ways of getting it done like manual submission, automated submission or employing directory submission services.
Manual directory submission: In this approach a team of submitters personally submit your site to different directories. They handle all the operations like captcha processing etc. Manual submission ensures the maximum chances of approval.
Automated or software submission: In order to speed up the process of submitting to thousands of sites in very less time, a lot of directory submission tools are launched.
Directory submission services: There are many SEO companies providing professional submission services to make it on your behalf.
You may choose any of the approaches above as each of them has its own advantage.
Few things to maximize the benefits:
- Use proper anchor text to accompany your sites listing link
- Vary the description while submitting to, many different directories at once.
- Avoid directories those look spammy or crappy, as it may harm more than it helps
- Try and find directories that allow inner link or deep link submission
Comments
Post a Comment