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Be one with Flappy Bird: The science of 'flow' in game design

When the smartphone phenomenon Flappy Bird took off not so long ago -- and before it morphed into something uncontrollable and became its own hard-to-swallow lesson for the game industry -- it was as if everyone you'd ever known had suddenly stumbled on mobile gaming's most brilliantly manufactured drug. Facebook and Instragram were awash in high score screenshots and admissions of addiction-fueled guilt while all of Twitter might as well have been Flappy Bird references with some news and global chatter sandwiched in between.
One particularly interesting boast from a friend of mine, who had hit a score of 100 long before anyone else I knew had even broken the 50-point mark, included a clearly tongue-in-cheek observation, "Towards the end, I felt like I was hovering above myself, watching myself play..."
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